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FAQ

Below are a compilation of the top FAQ we receive. Hopefully, this will help answer your questions.

Why not just use CGI?

CGI has enabled artists to create stunning visuals, there is no question. However, It’s not without its downsides…
CGI-assisted animation has the ability to create scenes that were just too ambitious, difficult or time-consuming to animate with certain other techniques. But there are also some major disadvantages associated with CGI-assisted animations that you should think about before using this technique for your brand.
Timing is everything. And when it comes to capturing a perfect moment in time, there is no room for error. That’s why our process uses a combination of custom-engineered robotics and the best quality film equipment to capture that perfect moment in time. Our approach allows us to have complete control over the timing, angles, speed & weight of your product resulting in a captivating high-quality asset for your brand. Daniel has the ability to turn that “image if…” idea into a reality.

How much do you charge?

Every one of our clients is looking for something different, but they share a common goal: to receive the best possible video that showcases their brand in the best light. That’s why we offer consultations tailored to meet your needs and budget – no matter what kind of project you’ve got in mind. This capability to perfectly produce any video is what sets us apart from other companies in this industry. So – what are you waiting for? Get in touch today to find out more.

What do I need to have ready to start the process?

It all just starts with an idea.

Can you explain the process for one of your shoots with food?

There’s no set process because each job varies hugely with its specific requirements. But as a general rule, once we’ve got the script locked in, we normally do one or two test days where we are stress-testing the look, recipe, styling and any particular ‘trick shots.’ These particular shots are then tested, tested and then tested again. You want to be going into the shoot knowing exactly how to create that perfect wave, tumble, explosion, etc.

“There are the impromptu moments when the food just behaves itself on camera and you get a delicious explosion or drip that lands perfectly.”

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